What's Our Alternative Protein made of?

The clean alternative protein in our products comes from farmed black soldier fly larvae (BSFL). It's a complete protein with all 10 essential amino acids and prebiotic fibre.

How do insects stack up?

what makes it Clean Protein?

Our BSFL insect protein:
• naturally hypoallergenic
• no artificial preservatives
• no hormones
• no antibiotics

Easy on Tummies

Highly digestible protein perfect for sensitive stomachs. Gut health promoted by a natural source of prebiotic fibre.

All Ingredients

complete nutrition

Drawing from four powerful superfoods (insects, fungi, plants and algae) our expertly developed recipes offer complete nutrition.

ALl Ingredients

what makes it Sustainable Protein?

BSFL farming cuts greenhouse gas emissions, land, and water use and reduces the volume of wasted food going to landfills.

Planet Friendly Practices

Ingredients that Go above and Beyond

We go beyond the requirements set out by AAFCO and FEDIAF using our own, stricter, nutritional guidelines made with the latest pet nutrition evidence.

but how does it taste?

Naturally nutty flavour dogs love!