We are on a mission
We want to give pet parents a science-backed, nutrient-rich option that's good for their pets and the planet.
Our Values
We create superior pet food with sustainable practices.
We leverage nature and embrace science.
We pursue progress and excellence.
We believe that doing good is good business.
We feel optimistic about the future.
OUR Approach
Our science-backed formula is made by our in-house pet nutritionist using consciously sourced ingredients. By harnessing the power of four superfoods—insects, fungi, plants, and algae—we are creating products with complete nutrition without the need for livestock and fish ingredients.
Our vision
We envision a world where doing right for pets, people, and planet is ubiquitous.
Complete Nutrition
without compromise
Free from artificial preservatives, hormones, and antibiotics, the highly digestible and complete protein derived from insects provides all 10 essential amino acids and is a natural source of prebiotic fibre.
Supporting pets
and the planet
Our clean alternative protein is traceable and sustainable—reducing greenhouse gas emissions by up to 70% compared to traditional proteins—offering a planet friendly option for animal lovers.
Nose-to-Tail Benefits for every pup
WHen your pet food is this good PEOPLe talk
Check out ALT-PRO in the news (formerly HOPE Pet Food).
