Every company reaches a moment when it must reflect on its journey, its purpose, and its vision for the future. For us, that moment has arrived. We’re excited to announce a major milestone in our evolution—our rebranding from HOPE Pet Food to ALT-PRO Advantage.
When we first started as HOPE Pet Food, we wanted to create nutritious and sustainable pet food that dogs and pet parents would love. Our mission is more important than ever, and to make it a reality we will expand our product offerings, embrace new innovations, and reach a broader audience.
Our new name, ALT-PRO Advantage illustrates our ambition to create functional dog food and treats using alternative proteins. Adding to our existing values of creating planet friendly and nutrient-rich pet food, our new values embody boosting pet wellness with alternative proteins and helping food-allergy prone pups with hypoallergenic proteins.
ALT-PRO Advantage signifies the nutritional and sustainable advantage of using alternative proteins to feed our pets. It allows us to highlight our innovative approach to pet food and ensure that we continue to lead the way in providing solutions that are both nutritious and eco-friendly.
Rest assured, while our name may be changing, our commitment to our customers and their pets remains stronger than ever. You’ll still enjoy the same high-quality products, thoughtful customer service, and ethical practices that you’ve come to expect from us. The rebrand won’t affect our products; it will only enhance our ability to serve you better.
In fact, this rebrand will bring new opportunities to strengthen our bond with our community. You can expect exciting new product launches with different alternative proteins as the star and new products for different life stages. We’re rebranding to better reflect the trust you’ve placed in us—and to build an even brighter future for the pets we love.
We can’t wait for you to experience this next phase with us. We’re proud of how far we’ve come, and we’re even more excited about where we’re going. Thank you for being a part of this journey, and we look forward to serving you under our new name, ALT-PRO Advantage!
Let us know how you feel about our new brand!
Leave a comment or email us at info@altproadvantage.ca
The ALT-PRO Team
